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Underlining its position as the leading player in the Open Server-Based Gaming (Open SBGTM) market, Inspired Gaming Group plc (Inspired) today signed a four year contract with William Hill to supply the country’s largest bookmaker with 6,301 Category B Gaming Machines across its network of betting shops. The contract will see the terminals being deployed in 1,677 branches of William Hill, representing circa 75 percent of the bookmaker’s Gaming Machine portfolio.
The new supply deal follows the 2005 Gambling Act legislation which came into force in September 2007, and allows bookmakers to now house up to a total of four Category B2 or Category B3 gaming machines in every betting shop. The dual screen ’Rainmaker’ terminal will feature the new B2 Blackjack and Poker games introduced on 1st September, and the latest B3 content from an array of the industry’s leading games developers. In addition, all of the terminals are centrally managed over a broadband network, ensuring that the latest and best content is constantly uploaded on to each.
“The four year contract with William Hill represents a very significant deal for Inspired, and one which further cements a very strong and long standing working relationship between the two firms,” commented Jim O’Halleran, Chairman of Inspired Gaming UK.
“The deal is testament to the hard work and development that has gone into Inspired’s B2 and B3 offering via its Rainmaker terminal. We are delighted to have worked successfully with William Hill over the last three years and to have together driven double digit income growth each year. Rainmaker, with its server based gaming functionality, has been responsible for offering William Hill customers a fully enhanced and cutting edge gaming experience.”
Ian Chuter, Group Director, Gaming of William Hill stated, “The decision to award Inspired with the deal for the large majority of William Hill’s Gaming Machine provision was based on its record of supplying top quality products to us in the past, as well the outstanding performance of their Rainmaker terminals .”
Visit the Inspired Gaming Group website for the current Inspired Gaming share price.