French cosmetics and haute couture fashion company, Dior has made an agreement with Icelandic Glacier to provide it with Icelandic water for a cosmetic skin cream that will enter the market later this year or early next year.
According to a public announcement to be released later this week, Dior plans to purchase up to eighty tons of water annually to be used in the production of cream.
Marketing worldwide is planned in 2012 with a focus on China and other Asian countries.
This is the first time that the Christian Dior brand uses another company for its products.