BIOEFFECT skin care products launched in London department stores Selfridges and Harvey Nichols

The popular range of BIOEFFECT skin care products by the Icelandic innovation company, Sif Cosmetics, have received praise since their recent launch in London’s high-end department stores Selfridges and Harvey Nichols.

Sif Cosmetics’ BIOEFFECT skin care range has been well-received by both the public and professionals within the cosmetics industry since its inception, and to mark its two-year anniversary within the UK market, the brand has been launched in London’s high-end department stores Selfridges and Harvey Nichols.

Launched in Selfridges’s beauty hall, Beauty Work Shop, BIOEFFECT’s  EGF SERUM was included in 300 pre-launch-teaser boxes which were sold out in less than 3 hours – Selfridges is now stocking the full range of BIOEFFECT products.

Harvey Nichols, London’s other high-end department store, is currently stocking BIOEFFECT’s EGF SERUM in its new concept store BeautyMART. Headed by the former Senior Editor of Vogue, BeautyMART’s aim is to revolutionise the way women shop and the way products are displayed. It‘s goal is to make the shopping environment user friendly and easy to navigate with tools such as the iPad to inform about the different products. BeautyMART will launch the BIOEFFECT EGF SERUM to begin with, with the aim to launch more of BIOEFFECT’s range down the line.

In addition, leading airline British Airways is now also stocking the BIOEFFECT EGF SERUM, and is available to purchase on board all its long-haul flights.

Furthermore, BIOEFFECT products were featured during Vogue’s Fashion Night Out event in Colette, the popular concept store in Paris, France, which took place on 6th September.

As part of the event, Colette’s loyal customers were treated to a free consultation as part of this year’s Vogue’s Fashion Night Out event, whereby BIOEFFECT scientists were on site measuring each individual’s skin condition, giving recommendations on skin care, and also introducing the BIOEFFECT skin care products.

For more information regarding BIOEFFECT skin care products, visit www.bioeffect.com.