People in Denmark are happy to turn their backs on porn when they are offered good TV, revealed research by broadcaster DR.
The public broadcaster analysed data from one of the internet’s most popular porn sites, Pornhub, and compared the average number of Danes using the site on Saturday and Sunday evenings to the number of visitors during the 2014 Champions League final, the 2014 Eurovision Song Contest and the premiere of its highly anticipated historical drama 1864.
In each case there was a significantly lower number of Danes on Pornhub, with a 20 per cent drop during 1864 and a 17 per cent fall during the football final and the Eurovision contest.
Doctor and author Vibeke Manniche explained that all the events that they analysed were things people tended to watch with friends or family, and it wasn’t normal to be browsing porn sites while with others.
However, the data also revealed that when the big events were finished and midnight drew nearer, horny Danes had their laptops back out again, with a 40 per cent rise in visitors compared to other times of the day.