Hennes & Mauritz to open stores in Iceland and Kazakhstan during 2017, the Swedish clothing retail giant is set to open three stores in the capital of Iceland, Reykjavik. One in Iceland’s biggest shopping mall Smáralind , one in downtown Reykjavík and the third one planned would be located in Kringlan shopping mall.
According to local news in Iceland, the prices will be similar as in stores around the Nordic countries and the selection of clothing will be the same. H&M enters the Icelandic market as a direct competition to another Swedish clothing giant, Lindex and the Spanish Zara who both have been successful in Iceland.
Picture taken from the H&M UK website.